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LSU Health Wins Press Club Awards

Baton Rouge -- LSU Health received two first-place awards and one second-place award in the Press Club of New Orleans’ fifty-second annual journalism and public relations awards competition.

In the Radio PSA category, Dr. Charles Zewe, LSU System Vice President for Communications and External Affairs, and Marvin McGraw, Director of the LSU Health Care Services Division (HCSD) Office of Communications and Media Relations, received the first place award for “Austin Irwin.” The PSA describes the comprehensive and highly coordinated emergency healthcare and surgery that the Leonard J. Chabert Medical Center in Houma, La., and the Interim LSU Public Hospital (ILH) in New Orleans provided to a twelve-year-old boy after he sustained a traumatic brain injury.

Dr. Zewe and McGraw also won the second place award in the same category for “Senator Reggie Dupre.” The PSA highlights the lifesaving emergency surgery and extensive healthcare then Senator Reggie Dupre received at Leonard J. Chabert Medical Center.

In the Annual Report category, McGraw and Michael Higgins, Coordinator for the LSU HCSD Office of Communications and Media Relations, received the first place award for “The Value of a System.” This HCSD annual report describes the comprehensive quality healthcare of the integrated system of the seven LSU HCSD hospitals and the value of this system to Louisiana.

The HCSD annual report has now received first place in this competition twice in the past three years. Last year, in the category for “Best TV PSA” for an agency or staff of five or fewer employees, McGraw and Marcia Kavanaugh, with ILH, received first place in the competition for their PSA on ILH behavioral healthcare and third place for their PSA on the ILH Level 1 Trauma Center.

Also last year, in the category for “Best Public Relations Campaign” for an agency or staff of five or fewer employees, the HCSD Office of Communications and Media Relations received third place for “LSU Community Clinics.” The campaign featured the quality outpatient healthcare services of LSU clinics in New Orleans.